Archive for Term: AS I AM

  • AS I AM Detangling Conditioner

    Leave-In Tangle Releaser

    Tame Your Tangles. Make Shampoo Day A Happy Day.

    As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.

    Now, As I Am offers real “help” in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier. GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!

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  • AS I AM Curl Clarity Shampoo

    Remove the Dull. Bring On the Shine!

    At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

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  • AS I AM Coil Defining Jelly

    For Defining Tightly-Coiled Natural Hair Textures

    Define Your Coils. Shine Your Coils. Help Them Do What Nature Intended.

    As I Am® Coil Defining Jelly is a flake-resistant formula, especially designed for easy coil definition of tightly coiled natural hair textures. Provides lasting definition, hydration and shine.

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  • AS I AM Hydration Elation

    Intensive Conditioner

    Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair.

    Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.

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  • AS I AM DoubleButter Cream

    Rich Daily Moisturizer

    Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing!

    Moisture is essential for great natural coils and curls.

    When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.

    The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

    It gets the job done.

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  • AS I AM Twist Defining Cream

    Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!

    Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

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  • AS I AM Curling Jelly

    Coil & Curl Definer

    Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.

    What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

    Contains natural ingredients your hair loves and none of the ingredients it doesn't.

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  • AS I AM Leave-In Conditioner

    Prepare to Style!

    A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.

    This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

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  • AS I AM Coconut CoWash

    • Enjoy a Fresh New Start.
    • Remove Product Residue.
    • Preserve Moisture.

    You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.

    This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.

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